Dr. Coyte Cooper

Coyte Cooper, PhD is an Assistant Professor in Sport Administration at the University of North Carolina at Chapel Hill. While he has taught different Sport Management courses in the past, his area of specialization focuses on marketing and branding in the sport industry.  With an emphasis on issues in college athletics, Coyte has developed a line of research that focuses on the identification of innovative marketing practices in NCAA athletic departments.  In particular, he has specialized in the positioning of “non-revenue” or Olympic sport programs to enhance sustainability initiatives.  In addition to teaching and research initiatives, Coyte is involved in outreach initiatives to help grow sport programs. Working with the National Wrestling Coaches Association (NWCA), he is actively collaborating with coaches to help develop marketing strategies to enhance their programs.  In addition, he developed Elite Level Sport Marketing (ELSM) to serve as a resource for coaches interested in developing skill sets in marketing.




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“Success is the masterful applications of the fundamentals on a daily basis” (Robin Sharma)